Eurofarma and sports & cultural sponsorships
Aiming to use 100%of those resources which are provided as tax incentive, as the Rouanet act, PROAC - Cultural Action Program, PIE - Sports Incentive Program and the Sports Incentive Federal Law, the company supports many cultural events and sports projects which help to grow and consolidate the arts and sports segments. The cultural and sports projects selection is made by a Cultural and Sportive Sponsorship Committee, founded in 2008 and constituted by a multidisciplinary team. The projects are verified, and those that are more compatible with the company's interests are allowed to receive an investment, besides the concern with amplifying their reach so that more people can benefit from these initiatives.
In 2013, the projects voted by the committee to receive the investment provided by the Rouanet act were: Cazuza - O Musical and The Lion King, which will begin 2014 under Eurofarma's sponsorship. With PROAC, projects as Doutores da Alegria and the movie Entre Nós stood out.
With the sports incentive laws, Eurofarma supports projects which aim to integrate individuals in the society through sports. Among the projects supported in 2013 are Lance Livre Diadema, Lance Livre Heliópolis, Taekwondo - Cultivando São Paulo and others.
With its own resources, the company has invested for nine years in a row in Stock Car racing, the most important one for the Brazilian car races, creating its own team, Eurofarma-RC. In 2013, the pilot Ricardo Mauricio was awarded champion of the category. His excellent work also won Eurofarma an award as champion in the Team category. Collaborators and customers are encouraged to watch these races and cheer for Eurofarma-RC.
See in the link below Eurofarma's sponsorship policy and learn how to participate in Eurofarma's selective procedure for sponsored projects, sending your project to analysis by the cultural and sportive committee.
The available registration system is valid only for requesting sponsorship of projects approved by the State laws (PIE and PROAC). Concerning the Rouanet and LIE acts, the requests for 2013's investment are already closed, and we'll only allow new projects to be analyzed as of September, 2014.
Supporting culture and sports
In 2012, the major stand out project was the sponsorship for the musical Tim Maia - Vale Tudo, a national production which had success in ticket sales and critics. Based on a script by Nelson Mota, it rescues the story of one of the most famous Brazilian popular music icons. The show won an enormous exhibition, boosting the career of the main actor Thiago Abravanel.
In the sports area, the company has invested for eight years in a row in Stock Car racing, the most important one for the Brazilian car races, creating its own team, Eurofarma-RC. In 2010, the pilot Max Wilson was awarded champion of the category and, in 2012, Ricardo Mauricio finished the season in 2nd place. His excellent work also won Eurofarma-RC an award as vice-champion in the Team category. Collaborators and customers are encouraged to watch these races and cheer for Eurofarma-RC.
See in the link how to participate in Eurofarma's selective procedure for sponsored projects, sending your project to analysis by the cultural and sportive committee.