São Paulo, September 2020 – Eurofarma, a Brazilian pharmaceutical multinational present in 20 Latin American countries, was among the three finalists for the 100+ Most Innovative Companies in the Use of IT 2020 award in the Pharmaceutical Industry category. Organized by IT Midia in partnership with PwC, the award brings together and assesses projects that have generated business impacts, revealing the panorama of the digital transformation advancement in companies throughout Brazil. This year, the best companies were announced on the first day of IT Forum Anywhere, a digital experience fostering relationships and the exchange of experiences among technology professionals.
Eurofarma was ranked second with the Eva for Alexa skill case. Eva (Eurofarma Virtual Assistant) is a humanized virtual assistant with artificial intelligence, also developed for use on Alexa devices (Amazon’s voice service, which helps its users in their daily tasks through voice commands) in Brazil. Eva is able to provide users with a variety of information, such as details on job opportunities offered by the company, discount programs, registering new suppliers, among others.
This year, the award received 241 submissions. A total of 100 cases were classified, and 22 executives received the award for most innovative executives in their categories. Eurofarma featured at the 84th position among the 100+ Most Innovative companies in the general ranking.
About Eurofarma Group
As the first multinational pharmaceutical company with 100% Brazilian capital, the Eurofarma Group has been operating in the health industry since its establishment in 1972, producing and marketing innovative products and services to improve people’s quality of life. Focused on generating shared value, it operates in the areas of Prescription, Non-Prescription, and Generic Drugs, Hospital, Oncology and Veterinary. In Brazil alone, it offers 313 products, 649 dosage forms, serves 25 medical specialties and covers 89 therapeutic classes, which represent 81% of prescriptions in the brand market.
The Eurofarma Group has own operations in 20 countries, with an industrial park in Brazil and plants in 6 more Latin American countries. Reported sales totaled BRL 5.6 billion in 2019 and the Group employs over 7,000 employees.
EUROFARMA ON SOCIAL MEDIA